Advertising Gurus
http://www.youtube.com/v/Go_VtqtxCHY?fs=1&hl=en_US The comments say it all. My thoughts… Just watch & draw your own conclusions…
Commercial Production
Words ideas & methods that have helped me through 22 years in ‘the chair’
Prepare for Client Reads
Posted: Wed, 26 May 2010 11:06:41 +0000 I was just asked to clarify some procedures for client read commercials, and like my post on getting the best read from a client, or person who doesn’t do this for a living, this is the way I like to see things happen… After the sessions of last week […]
iphone 4 still on its way
Posted: Tue, 13 Jul 2010 11:22:19 +0000 I am encouraged, but a little cautious, about the arrival of the new iPhone 4. And it is on its way. My email from Optus said so. They’ll keep me up to date with the progress. With the antenna problems I wonder if there might be a small hardware change […]
Rubber Dog Pooperlator
Posted: Sun, 27 Jun 2010 10:28:44 +0000 Production and programing people are constantly being harassed on a daily basis with sales teams asking for updated “credits” for programing elements to reflect a sale or event the client may be having. Its a trend that is worrying on several levels, in that the spots are being created […]
Go bye bye, not buy..
Posted: Mon, 14 Jun 2010 09:56:32 +0000 A colleague, a week or so ago, directed me to a piece from The Age newspaper. I have placed the article below. It’s about Ralph van Dijk from Eardrum, in the Age (Funnily, The Age Green Guide TV & Radio guide has always been pro-ABC & anti commercial radio). In […]