Do we still use Cassettes?
What is a cassette? Its the way we used to send clients their commercials ……
radio advertising
A Cut Through Commercial when you’re busy
I have to say that these types of Radio Commercial are getting more and more frequent as our (Producers) numbers diminish….
A New Week
For the start of a new week from the moment the alarm goes off there is the hope of it being a really good one.
Dealing with new ideas.
I have, on many occasions over the years, had to deal with fresh writers in there first weeks at new stations. I term there ideas as trying to cash cheques we cannot cover. The writing of scripts that have no chance of sounding the way they should because of one of many reasons:- Voice not […]